CMS FAQs

These trainings are designed to provide practical, hands-on training to assist centers to reach more clients effectively. Objectives of the CMS training include:

• Provide a multimedia training experience that teaches systematically the principles of effective client marketing.
• Provide work sessions for participants to talk though specific strategies that is applicable to their center’s model and size.
• Help participants gain insight into the importance of integration in their marketing efforts.
• Provide practical application to developing an individualized six to twelve month plan. 
• Share insight into target market research so that centers can communicate effectively the local clients they wish to attract.
• Provide detailed explanations of different media outlets and the pros and cons of each.
• Share strategies with centers on how to utilize their finalized marketing plan to attract new donors and funding for implementation.

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If you are attending a training outside of a national conference, your registration fee of $250 will cover your attendance at the training event, participants guide, a CD of marketing templates you can personalize to put together your plan, and lunch on both days. Attendees are responsible for evening dinners, hotel reservations and transportation to and from the event sites. If you are attending during a national conference, please refer to the conference registration form for fees.

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Yes, at each training we offer the Care Net client marketing tool kit for $199. This is a specially designed media tool kit with materials to help you implement marketing elements. There will also be an opportunity to participate in the Option Line e-Xtend web program.

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If you missed one of our trainings this spring, check out our other 2008 Client Marketing Solutions dates and locations.

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